As advertisers, we have all faced the dilemma of choosing between advertising our business or keeping our wallets intact. Because let's be real, advertising isn't the most affordable option out there. It's different when your campaigns reap results, but a whole other story when you get no return from them. 

But what if we tell you that you don't have to be stuck between the two choices anymore? There's a third option: advertising and getting the best PPC conversions through one of the cheapest ad networks. You'll get the same results as advertising from big networks, minus the hefty costs. 

With this blog, let's cover the cheapest ad networks and why you should consider one. But first...

What exactly is an Ad Network?

Imagine two scenarios. One is where you're peacefully focusing on your work because your advertising has been taken care of by an ad network. The other is where everything is utter chaos. An important event is just around the week, but you can't find a publisher to run your ads yet. If you were to choose one, you'd obviously choose the former. And that is the power of ad networks. 

Ad networks are platforms that serve as mediators between advertisers and publishers. They analyze your campaign objectives and budget before displaying your ads to your target audiences. Usually, they carry a huge inventory of high-traffic publishers and sell these spaces to advertisers based on their requirements. 

You only need to set up your campaign and make it go live. Their in-built programmatic advertising system automates your bidding process and does the rest of the job. 

Do You Need One?

The short answer is yes. But allow us to expand on it. Here's why you need one.

To target specific audiences 

Ad networks provide advanced targeting options to deliver your ads based on specific demographics, behavior, and location. 

To optimize live campaigns in real-time

You can check your campaign's performance as soon as it goes live and make adjustments to improve its capabilities. 

To automate your bidding 

Ad networks have an automated bidding system set in place to buy and sell ad space, saving you plenty of time. 

To optimize your budget spending 

Ad networks allow you to set daily and monthly budget limits to avoid any kind of overspending. 

Why go for the Cheapest Ad Network?

When it comes to ad networks, Google Ads is the most popular one. But it's not exactly affordable for new businesses. According to data by Wordstream, the average search advertising CPC across all industries is $4.22. Investing such a huge amount into something when you have little knowledge of how it works is not the best recipe. 

So what you need is something a little more affordable that easily accommodates your budget. With the cheapest ad network that doesn't lose out on quality, you can:

1. Have a lower initial investment to test out different ad creatives and targeting options first 

2. Gain access to a large audience at much lower rates 

3. Understand what works for your audience before committing to something for the long term 

4. Gain some momentum in your business 

Other Features to Look Out For 

Getting the cheapest ad network doesn't mean you should compromise on other qualities and features. Before anything, check whether it has reach within your niche and the quality of traffic. Targeting and retargeting capabilities should be effective enough to reach the appropriate audience. The availability of multiple ad formats and bidding options is always a good deal when you need to test out different strategies. 

Always check the reviews first to make sure that the platform is legit and can provide what you're looking for. 

7 Cheapest Ad Networks to Consider 

7Search PPC

At the top of our list is 7Search PPC - the cheapest ad network offering premium advertising services for all businesses globally. Their cost-effective campaigns are anything less than ordinary, and they never lose out on the quality. With self-serve technology, you can create comprehensive strategies and track and adjust them in real time. They help businesses succeed in a competitive market and make advertising affordable for all. 

Available Ad Formats: Text, Native, Banner, In-Page Push, Popunder, Video 

Pricing Models: CPC, CPM, CPA

Highlights of the ad network:

1. Start your first PPC campaign with a minimum deposit of $100 and a minimum daily budget limit of $15

2. Programmatic advertising that automates your campaigns 

3. Three-layered security system that keeps your data secure 

4. Real-time performance monitoring and quick adjustments 

5. Clean stats and reporting system 

6. Goal-oriented campaigns so that you spend only on needed results 

7. Bid optimization services to ensure you're getting the most out of your budget 

Propeller Ads 

Propeller Ads is one of the cheapest ad networks that provides powerful performance marketing solutions on a global scale for brands, agencies, and affiliates. They believe that every brand and product can find its place in the market and find strategies that bring real financial value to their clients. They work with the latest technologies to provide the best quality traffic. 

Available Ad Formats: Push Notifications, In-Page Push, Interstitial, Popunder, Survey Exit 

Pricing Models: CPC, CPM

Highlights of the ad network: 

1. Ad fraud firewall to ensure quality audience and brand-safe advertising 

2. Detailed statistical analysis 

3. Ready-made ad templates to start your campaigns faster 

4. Automated bidding and ad optimizations 

5. Free e-book to learn about ad trends, buying traffic, and the best ad formats 

ClickAdu

ClickAdu is another ad network offering plenty of ad formats and daily impressions around worldwide GEOs at cheap rates. It works alongside Smart AI-based rotation to promote all businesses with unmatched efficiency. With it, you can easily launch custom advertising campaigns and streamline your business under a single roof. It is one of the most recommended traffic networks by affiliates. 

Available Ad Formats: Banner, Popunder, Posh Notifications, In-Page Push, Instant Text Message, Video Pre-roll 

Pricing Models: CPM, CPC, Smart CPM

Highlights of the ad network: 

1. Machine learning-based algorithm to filter out poor-quality traffic 

2. Smart CPA (basic CPA with automatic optimization) 

3. Ad rotation to show the right ad at the right time 

4. Flexible targeting options 

5. 100% Control and Clear Analytics 

6. API Setup with advanced conversion tracking integration 

AdMaven 

AdMavne is yet another leading performance-driven ad network that provides advertisers with high-converting exclusive traffic for user acquisition. It's perfect for users who want an easy-to-use platform with optimizing tools, including whitelists, blacklists, and bid optimizers. They are always at the forefront of technology and aim to increase the value for their clients. 

Available Ad Formats: Pop, Push, In-Page Push, Interstitial 

Pricing Models: CPM

Highlights of the ad network: 

1. Advanced bot detection system to safeguard brand integrity 

2. Sophisticated AI-drivenalgorithm to target users with unmatched precision 

3. Helps you connect with the right audience at the right moment 

4. Low first deposit and easy-to-use self-serve platform 

5. Premium support to assist you anytime, anywhere

ClickAdilla 

ClickAdilla is another one of the cheapest ad networks that offer high-volume traffic and leads to all advertisers. They operate on a self-serve interface with advanced targeting options that are extremely effective for all e-commerce businesses. Creating an ad campaign with them is extremely simple and only takes a few clicks.

Available Ad Formats: Popunder, Video, In-Page, Push, Banner, Direct Links, Native, Interstitial, Gallery, In-App 

Pricing Models: CPC, CPM, CPA

Highlights of the ad network:

1. No bidding competitions- making your bid always win 

2. Nonstop flow of traffic guaranteed 

3. Premium traffic in all major verticals 

4. Manage ads through a single user interface 

5. Seamless API integration to edit and manage campaigns

6. In-house anti-fraud technology 

Taboola 

Taboola finds its place as the cheapest ad network that specializes in native advertising. It promotes your brand in moments when your audience is the most receptive to new messages, services, and products. You can make your brand appear on big sites like CNBC, Business Insider, and or NBC News using Taboola. But since the ad network works on sponsored content, you will have to create creative blog posts or news articles about your product or service. 

Available Ad Formats: Native (Search, Social, and Open Web) 

Pricing Models: CPA, CPM, CPC 

Highlights of the ad network: 

1. Provides a brand-safe environment to share your message 

2. Display ads on high-authority sites with high-traffic volumes

3. Extremely useful for retargeting campaigns 

4. Automated bidding and traffic management 

5. Option to see a demo before creating a campaign 

AdRoll

AdRoll is one of the biggest and cheapest ad networks for running retargeting campaigns. It uses AI to understand user behavior and aggregate your marketing strategy across multiple channels to drive engagement via social media, emails, and commerce sites.

Available Ad Formats: Display, Video, Native, Connected TV, Social, Email 

Pricing Models: CPC, CPM, CPA

Highlights of the ad network: 

1. Re-engage prospects through retargeting ads

2. Predictive modeling to personalize dynamic ads 

3. Programmatic predictions to place optimal bids 

4. Advanced audience modeling and targeting 

Conclusion 

With growing competition, the rat race to grab ad spaces has become intense. But making your business reach the top doesn't have to be so costly. Even new and small businesses deserve to be in the limelight like the big players. 

Now that you have a list of the cheapest ad networks, it's time to find the one that best matches your requirements. Remember that even at a lower rate, you should never compromise on quality. Compare the overall functionality and features of all the ad networks before settling down on one. It will be a long-term commitment for your business, so make it worthwhile. 

Frequently Asked Questions (FAQs)

Are cheap ad networks as effective as the rest?

Yes, there are plenty of ad networks like 7Search PPC that are just as effective and do not compromise on quality. 

How can I find the best, cheapest ad network? 

You can find the best, cheapest ad network by analyzing your requirements and comparing their offerings. 

How do cheap ad networks help new businesses?

Cheap ad networks allow new businesses to experiment with different and find what their audience prefers at low rates. 

What ad formats do cheap ad networks typically offer? 

Despite being affordable, most ad networks offer a variety of ad formats, the most popular ones being Display ads, Popunder Ads, Native Ads, and In-Page Push Ads. 

Are there any risks associated with using the cheapest ad network? 

Cheap ad networks often carry the risk of ad targeting and impression fraud. Always check a platform's reviews before investing your money in it.